Now isn’t that something? The Target store App you download to your smart phone is really smart. The app that gives you prices of store items mysteriously raises the price on items as you hit the parking lot.
Put this down as my consumer watchdog post for the week..
Target updated its smartphone app last Wednesday after a two-month investigation by Minneapolis TV station KARE-TV discovered the retail giant was advertising certain items for one price outside of stores, only to hike the price when a person entered a Target – in one case, by as much as nearly $150.
The station dubbed it the “parking lot price switch.”
For instance, Target’s app price for a particular Samsung 55-inch Smart TV was $499.99, but when we pulled into the parking lot of the Minnetonka store that price suddenly increased to $599.99 on the app.
To test this further, we selected 10 products on the Target app at random, ranging from toys to bottled water to vacuum cleaners. We found that when we entered the store, four of the 10 products jumped up in price on the app.
An Apple Watch band went up $2, a Shark vacuum went up $40, a Graco child car seat jumped $72 and a Dyson vacuum shot up $148 on the app while inside the store.
Our list of 10 items was a total of $262 cheaper in the back of the parking lot on the app with no indication that the prices had changed. –KARE-TV
How does the app know you’ve entered a store?
When you download the Target app, it asks you if it can access your location. Enabling this allows you to see stores near you, and when you are inside a store it will show you where to go for specific items and deals. What Target does not clearly tell customers is it appears this function also triggers price changes as you approach the store. –KARE-TV
More over at Zero Hedge