NBC, Universal, Comcast cave to FCC Diversity

Go to Update from Hot Air F.C.C. will approve the merger, with one dissent.

Looks like the Czars are winning. While we dither about being civil, the march to the loss of freedom of the air waves seem to go unnoticed. The intrusiveness of the FCC is worrisome.

The media giants also agreed to allow black leaders to have influence over NBC’s news programming.

The first step: The Sherrods won their first black radio station last year. The Sherrods, from the Black Farmers lawsuit: Pigford V. Vislack. That was the  first I am sure of many. Vid below. Now Comcast and NBC. They only need to control the Internet and the FCC will have it.

The pending merger between NBC Universal and Comcast appears to have received Federal Communications Commission Chairman Julius Genachowski’s support because of the companies’ recent promises to the NAACP, Al Sharpton’s National Action Network, the National Urban League and several Hispanic and Asian civil rights organizations. The two media giants promised more “diversity” in new and existing programming, and in all levels of the company and they promised more minority characters in existing television programs and more new programs targeted at the specific racial minorities.

NBCU will strive to ensure the presentation of diverse viewpoints by seeking the expanded participation of minorities on its news and public affairs programming,” the companies promised in writing to black leaders. “To advance this goal, NBCU will consider suggestions from the African American Advisory Council of individuals who could be considered for such participation.”

“In addition, Comcast Cable is committed to launching a package o f 40-60 Spanish-language channels in all of its major Latino markets, with a balanced mix of programming serving all demographics and strongly promoting a diversity of Latino voices,” the companies promised in writing to Hispanic leaders. “Comcast Cable also will more than double its 600 hours of Latino VOD content, continue to add SAP-enabled offerings, and offer thousands of choices within a few years.”

The media giants also agreed to allow black leaders to have influence over NBC’s news programming. In addition to programming “diversity,” the Comcast and NBC Universal Memorandums of Understanding with different race-specific civil rights groups promise “diversity” in company employment, in supplier and vendor procurement and in “philanthropy and community investment.”

9 Responses to “NBC, Universal, Comcast cave to FCC Diversity”

  1. Homeland Security seizes citizen’s electronic devices upon re-entry « BUNKERVILLE | God, Guns and Guts Comrades! Says:

    […] whereby you conceded your right to determine programming. NBC and Comcast cave to FCC Diversity:story here Salon does a great job and worth the full […]


  2. Always On Watch Says:

    I realize the demographics of the United States is changing — in that we have growing numbers of those speaking Spanish as their native language.

    But those speaking other languages will not learn to speak English well if they consistently have the option of tuning out English, particularly on television and radio.


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